While the evolution of e-commerce continues to blossom in the retail sector, we continue to see advancements in the ways customers are engaging with retailers and their products. In that same vein, the organizations that fill out this sector are continuing to innovate and identify ways to better serve their customers. For example, many look to Amazon when speaking of innovation in the industry. Years ago, many would doubt something like Amazon’s “Prime” shipping options would ever be available to as many users as the organization services. Logistically speaking, the speed at which Amazon is capable of delivering orders has become one of their main competitive advantages in the industry. This advantage is what allows Amazon to influence the way that customers view other businesses as well. For example, purchasing a good from a small business that has a comparable alternative on Amazon? Not very many customers are going to select the small business over Amazon, likely because this smaller business will have to charge for shipping and the product still wouldn’t arrive in the, now accustomed, two day period that customers are expecting. It’s this reason that smaller businesses have begun working toward changes that allow them to offer free shipping with a bit of longer arrival time, or fast shipping at a cost. With these options, they’re more likely to be able to compete with the Amazon’s of the industry. For more information on how your organization can do this, be sure to review the resource highlighted alongside this post.