Many of the customers that continue to purchase from Amazon’s online portal do so out of convenience. Not just the convenience of finding these products on their website, but the convenience of delivery, and fast delivery at that. Focusing on its logistical capabilities, Amazon was able to scale its transportation and shipping sector in such a way that few retailers can truly compete with them. These logistical considerations are what allow Amazon to have packages delivered to their consumers within a matter of a day, sometimes within the hour of purchase. With consumers becoming so used to these offerings from Amazon, they’ve grown to expect similar fulfilment times from other retailers as well. Unfortunately, these smaller retailers rarely will have the ability to provide both free and fast shipping without being put at a disadvantage, sometimes operating in the red. This is why many retailers will instead have to decide between focusing efforts on one or the other: free or fast. Every customer is different, so deciding which option is right for your customer base will be a challenge. Prepare your organization for the challenge with the information found within resource accompanying this post.